Building on the global attention BC received through the 2010 Olympic Winter Games, BC’s tourism strategy – called Gaining the edge: A five-year strategy for tourism in British Columbia – is a five-year plan for stimulating the tourism sector’s growth with increasing visitation, revenue and employment. The strategy is focused on four priority areas:
- Leadership through partnership and co-ordination;
- Focused marketing;
- World-class visitor experiences; and
- Removing barriers to growth.
Developed with input from industry representatives, the strategy calls for more assertive marketing in the areas that typically motivate visitors to choose BC – such as skiing and snowboarding, Aboriginal tourism, outdoor adventure and ecotourism, touring vacations, city experiences, and meetings or conventions. The tourism sector generated $13.4 billion in revenue in 2010, and is expected to reach $18 billion annually by 2016.
|Tourism Sector Report|
|BC Tourism Labour Market Strategy|
Tourism Career Profiles
British Columbia is one of the premier tourism destinations in the world. We have it all here – skiing, snowboarding, diving, biking, hiking, rafting, golfing, gardening, museums and more. The Tourism Industry is as varied as the options for relaxation and adventure. Many of tourism industry careers are those that support the natural wonder and beauty of our province. Adrien is an assistant grounds superintendent at one of Kamloops world famous golf courses, but that means much more than just cutting grass. A horticulture specialist, he’s responsible for ensuring the most important parts of the golf sport integrate seamlessly with the natural beauty around the course.
Tourism is a major industry in many regions of the province. Whether it’s golfing in the Thompon-Oakanagan, hiking the Vancouver Island/Coast, skiing the Mainland Southwest or whitewater rafting in the Northeast, the potential for tourism development in BC is limitless.